Art Sales Playbook
Complete guide for selling existing artworks
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Qualify Lead
Understand buyer intent, budget range, and timeline. Ask about art preferences and collection goals.
Send Price List
Share curated selection with prices, dimensions, and descriptions. Include high-res previews.
Confirm Payment
Send invoice via Stripe/bank transfer. Wait for payment confirmation before delivery.
Deliver File or Ship Artwork
For digital: send high-res file + certificate of authenticity. For physical: arrange shipping with tracking.
Follow-up
Check in 1 week after delivery. Ensure satisfaction and answer any questions.
Request Testimonial
After positive follow-up, ask for testimonial or social media mention. Offer future discount as incentive.
Tips & Best Practices
Pricing Consistency
Keep prices consistent across all channels. No discounts without prior approval. Maintain pricing document updated.
Delivery Formats
Always deliver high-res files (300 DPI, RGB/CMYK) + PDF certificate of authenticity with edition number.
Payment First
Never send final files or ship artwork before payment is confirmed in your account.
After-Sale Care
Provide care instructions, display tips, and offer to answer questions anytime. Build long-term relationships.
Art Commissions Playbook
Custom artwork creation process from brief to delivery
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Receive Brief
Collect initial request via form or email. Note desired style, dimensions, usage, timeline, and budget.
Clarify Scope
Schedule 15-30min call to discuss details, expectations, references, and technical requirements.
Send Proposal
Draft proposal with price, timeline, deliverables, revision policy (max 2 rounds), and usage rights.
Collect 50% Deposit
Send invoice for 50% upfront. Do not start work until payment is received.
Produce Artwork
Create first draft following brief. Document process for potential behind-the-scenes content.
Share WIP Preview
Send watermarked preview for client feedback. Collect revision requests (max 2 rounds).
Collect Remaining 50%
After final approval, send invoice for remaining balance. Wait for confirmation.
Final Delivery
Send all files in agreed formats (PSD, AI, PNG, JPG) + certificate. Share usage guidelines if applicable.
Archive Project
Save all files in organized folder. Update portfolio if client allows. Request testimonial.
Tips & Best Practices
Max 2 Revision Rounds
Clearly state revision policy in proposal. Additional rounds cost 20% of project fee. No exceptions.
Always Get Deposit
Never start work without 50% deposit. This protects your time and filters serious clients.
NDA for Corporate Clients
For brands and corporate clients, always sign NDA before discussing confidential details or seeing briefs.
Watermark WIP Files
Always watermark preview files to prevent unauthorized use. Only send clean files after final payment.
External Projects Playbook
High-value consulting and agency work (€15k-25k range)
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Lead Qualification
Assess budget, timeline, decision-maker, and project scope. Verify it matches our €15k-25k range and expertise.
Discovery Call
60-90min call to understand business goals, constraints, stakeholders, and success criteria. Take detailed notes.
Proposal + NDA
Draft detailed proposal with scope, timeline, deliverables, team, and pricing. Always include NDA to sign first.
Negotiation
Discuss proposal terms, adjust scope if needed, clarify expectations. Stay firm on IP ownership and payment structure.
Contract Signed
Send legal contract with payment terms (30/30/40 milestone split), IP clause, and termination conditions.
Kick-off Meeting
Align team, share project plan, set communication rhythm, introduce tools/systems. Collect first 30% payment.
Milestone 1 (30%)
Complete first phase deliverables. Present to client, collect feedback, send invoice for 30%.
Milestone 2 (30%)
Complete second phase deliverables. Client review and approval. Send invoice for next 30%.
Final Delivery
Complete all remaining work. Package all deliverables with documentation. Present final results.
Final Invoice (40%)
Send final invoice for remaining 40%. Transfer all IP rights after payment confirmation.
Post-Project Review
Internal retrospective + client feedback call. Document learnings. Ask for testimonial/case study permission.
Tips & Best Practices
Always NDA First
Never start discovery or see sensitive information without signed NDA. Protects both parties and signals professionalism.
Milestone Payments (30/30/40)
First 30% at kick-off, 30% at mid-point, final 40% on completion. This spreads risk and ensures cash flow.
IP Ownership Clause Mandatory
Contract must clearly state IP transfers ONLY after final payment. We retain all rights until fully paid.
Target Range: €15k-25k
This is our sweet spot for external projects. Below €15k, consider smaller commission. Above €25k, bring in partners.
Scope Creep Protection
Define scope clearly in contract. Any additions require change order with pricing. Don't do free extra work.
Listo SaaS Playbook
Subscription onboarding and retention process
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Product Demo
Share live demo link or schedule 15min walkthrough. Show key features relevant to their use case.
Free Trial Setup
Create account with 14-day free trial. Send welcome email with getting started guide and video tutorials.
Onboarding Call
Schedule 30min onboarding within first 3 days. Help set up first project, answer questions, share best practices.
Payment Setup
Before trial ends, send reminder to choose plan (€27/€49/€169/mo). Set up Stripe billing.
Week 1 Check-in
Send personalized email asking about experience, offering help. Address any blockers immediately.
Month 1 Review
15min call to review usage, share tips, collect feedback. Identify opportunities for upsell if relevant.
Monthly Renewal
Automatic billing. Monitor for failed payments. Send value-add content (tips, use cases, new features).
Tips & Best Practices
Reduce Churn with Proactive Check-ins
Don't wait for problems. Reach out at Week 1, Month 1, Month 3, Month 6. Show you care about their success.
Feature Education
Many users don't know all features. Send weekly tips, tutorials, use case examples. Activated users stay longer.
Quick Support Response
Reply to support requests within 4 hours max. Fast support = happy customers = low churn. Use saved responses for common questions.
Pricing Tiers
Starter €27/mo, Pro €49/mo, Business €169/mo. Most customers choose Pro. Upsell Business to teams with 5+ users.
Failed Payment Recovery
Stripe retries 3 times. After first fail, send personal email. Offer to update card manually. Save the subscription.
Listo Studio Playbook
Custom web development projects with tiered pricing
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Brief Form Submission
Client fills detailed brief form: project type, goals, timeline, budget, design preferences, reference sites.
Select Tier
Based on scope, recommend tier: Essential (€1k), Professional (€1.5k), Premium (€2.5k), or Enterprise (€5k).
Send Proposal
Detailed proposal with tier breakdown, timeline (2-6 weeks), deliverables, revision rounds, hosting/maintenance info.
Sign Contract
Send contract with scope document, payment terms, revision policy, and maintenance options.
Collect 50% Upfront
Invoice for 50% deposit. Project starts only after payment received. Add to project queue.
Kick-off Call
30-60min call to align on vision, share timeline, set communication plan. Collect all assets (logo, content, images).
Weekly Updates
Send progress update every Friday: what's done, what's next, blockers. Share staging link for feedback.
Final Delivery
Launch site, provide training video, share documentation, transfer credentials if self-hosting.
Collect Final Payment
Send invoice for remaining 50%. Site goes live or credentials transferred after payment confirmation.
Offer Maintenance Contract
Present maintenance packages: Basic (€200/mo), Standard (€350/mo), Premium (€500/mo). Upsell hosting + updates.
Tips & Best Practices
Always Upsell Maintenance
Most clients need ongoing support. Present maintenance as insurance for their investment. Recurring revenue is gold.
Scope Document Prevents Scope Creep
List exactly what's included in tier. Additional features = change order with fee. Be strict or you'll work for free.
Weekly Update Calls
15min Friday calls keep clients engaged and informed. Prevents surprise feedback at the end. Builds trust.
Pricing Tiers
Essential €1k (landing), Professional €1.5k (5-page site), Premium €2.5k (custom features), Enterprise €5k (e-commerce/complex).
Client Content Collection
Biggest delay is waiting for client content. Set clear deadline in kick-off. Provide content template. Chase if needed.